NWORLD : Know What People Want | NWORLD BUSINESS by VICENTE MEJILLANO

Know What People Want

Know What People Want


The Golden Formula For Entrepreneurial Success –
To make a billion dollars, says Keith Cunningham, you simply need to… 1) Find out
what they want, 2) Go and get it, 3) Give it to them.
People buy what they want, not what they need – and this is a major mistake that
inexperienced entrepreneurs make. They tend to create a product or service they
think people need, rather than observing and noticing what people WANT and are
ALREADY BUYING.
This is one of the little-known secrets of wealth creation. If you want to make a lot of
money, you need to understand human psychology and human desires. You must
understand what people WANT – money, sex, power, status, food, security, fun,
entertainment, travel, relationships, more clients, to overcome health problems, etc.
I call this skill ‘Commercial Acuity’ – basically, the skill or awareness of knowing what
sells well, as opposed to what wouldn’t sell at all.
What People Want:
• They want to avoid pain and gain pleasure.
• They want to eliminate problems, inconveniences, challenges, annoyances…
• BIG PROBLEMS:
- Lack of MONEY
- Lack of CUSTOMERS
- Wanting to have BEAUTY and be appealing to the opposite sex
- HEALTH problems
- Relationship problems
• The more major the problem, the more they’ll be willing to pay.
• Problems = Opportunities for entrepreneurs
FIRST: look for problems
SECOND: look for change
Every time there’s a major shift in technology or social interest or in the law,
someone gets wealthy.
THIRD: look for possible improvements to products that already sell well.
FOURTH: look for a proven model (the “Lag Time” concept – the time it takes for a
winning concept to move from one geographical area to another)

Credit to Inspired Group
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